Another #MSiX reading list

Yesterday was the second edition of the Marketing Science Ideas Xchange (MSiX). It was a more eclectic set of speakers than last year, extending from the first year’s behavioural economics focus to include neuroscience and “big data”. In my mind, the increased variety worked well.

MSiX readingIf you saw yesterday’s post, I spoke at the event and provided a reading list which included Matt Ridley’s The Red Queen, Geoffrey Miller’s Spent, Gad Saad’s The Evolutionary Bases of Consumption and The Consuming Instinct, Amotz Zahavi’s The Handicap Principle, Robert Frank’s Luxury Fever, Gerd Gigerenzer’s Rationality for Mortals and Douglas Kendrick and Vlad Griskevicus’s The Rational Animal.

From the other presentations, I didn’t record all the books as they were mentioned, but here are the main titles that I can recall:

Happy moneyMichael Norton’s Happy Money: The Science of Smarter Spending

Suzanne Mettler’s The Submerged State: How Invisible Government Policies Undermine American Democracy

Robert Cialdini’s Influence: The Psychology of Persuasion

The Innovators DilemmaClayton Christensen’s The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Andrew Leigh’s The Economics of Just About Everything

Byron Sharp’s How Brands Grow: What Marketers Don’t Know

Ferrier

Adam Ferrier’s The Advertising Effect: How to Change Behaviour

Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions About Health, Wealth, and Happiness

James Hurman’s The Case for Creativity (which seems to have drifted out of print)

One comment

  1. I have to confess that the book Innovator’s Dilemma came from my talk at the conference. I quoted it because it has an important idea in it – which was fully explored in Christiansen’s HBR article. But of course we all know that if you really want to market An Idea you have to have a book to refer to, so Christiansen duly pumped out a whole book, which may take ten times as long to read, but teaches you no more. One of the worst ‘books of the article’ around. The article is good.

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